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The history
of Oriza
L. Legrand
Scroll down to discover our History
Since 1720
In1720, during the reign of Louis XV, Fargeon Aîné, Perfumer and Distiller to the Court, gave birth to the Maison Oriza.
The French Court
Louis XV, the King of France, was Fargeon’s first client and bestowed him the honour of being an official Purveyor to the Court.
The Fargeon family kept this honour intact until the reign of Louis XVI thanks to the favours of Marie-Antoinette, known for her refined taste.
Fargeon Aîné gave Oriza its name, as a nod to the rice powder he used to make his powders and body unguents (Oriza Sativa is the Latin name of rice).
After the Revolution
The French Revolution and the Monarchy ended but the ancient Maison Fargeon remained and became a purveyor of perfumes to Emperor Napoléon Bonaparte and his wife, Empress Joséphine, as well as Emperor Napoleon III.
In1811, Mr. Louis Legrand became the sole owner of the Maison and set up the Parfumerie Oriza at 207, rue Saint-Honoré in Paris.
He managed the company for years and it bloomed under his rule.
Oriza thus became Oriza L. Legrand.
Antonin Raynaud, his partner, succeeded him in 1860.
Keen to perpetuate the prestige of this wealthy House, he set up the very first steam-powered perfume factory in Levallois-Perret.
The House of Oriza L. Legrand became the official and patented supplier of the greatest foreign Courts (Russia, Italy, England) and purveyor of perfumes to the French Court until Napoleon III.
Parfumerie
Oriza
Antonin Raynaud gave Oriza L. Legrand its finest hours by opening the Parfumerie Oriza, which would change the history of French perfumery.
In1879a new shop opened on 9, Bd de la Madeleine.
Innovations
During this second half of the 19th century, the Oriza L. Legrand factory was an economic and social model of its kind and at centre-stage in the rise of the modern perfume industry.
Parfumerie Oriza became one of the first to develop a true range of cosmetic products scented with the house’s very own fragrances.
In1887the world's very first solid perfume was created at the Levallois-Perret factory.
A true innovation and scientific feat, this invention - patented by Oriza L. Legrand - developed by Antonin Raynaud was called Essence Oriza Solidifiée. The perfume concretes were enclosed in ivory, crystal and pencil-shaped sheathes.
The refinement of the fragrances of Maison Oriza L. Legrand's was only matched by the elegance and prestige of their flacons made of Baccarat crystal.
In the spring of 1890, Antonin Raynaud opened a prestigious boutique at 11, place de la Madeleine.
The elegant women of Paris came in numbers and Parfumerie Oriza L. Legrand enjoyed an immense popularity in France and even more so abroad.
World
Fairs
With its reputation for excellence extending beyond the French borders, Oriza L. Legrand took part in the World Fairs organised in France and around the world.
The most honoured distinctions rewarded the superior quality of its creations, thus confirming the privileged place that Oriza L. Legrand occupied in the luxury perfumery.
The1900Paris World's Fair rewarded two centuries of industrial know-how and innovation by awarding its Grand Prix to Oriza L. Legrand, which entered the new century in style.
Its creativity, its avant-garde vision and the incredible quality of its compositions enabled Oriza L. Legrand to be considered for almost three centuries as one of the most prestigious perfume houses in history.
Today...
Heritage
The history of Oriza L. Legrand now continues under the leadership of two independent entrepreneurs, Hugo Lambert & Franck Belaiche-Bonniot, who are passionate about the history of French perfumery. Together, after years of historical research, they aim to bring back to life the most beautiful creations of the House.
The rebirth of Oriza L. Legrand has been made with the help of French artisans and family-owned businesses, respecting the tradition of Master Perfumers and the use of the finest raw materials.
Enter now the history of the prestigious Maison Oriza L. Legrand...
The history
of Oriza
L. Legrand
Since 1720
In1720, during the reign of Louis XV, Fargeon Aîné, Perfumer and Distiller to the Court, gave birth to the Maison Oriza.
The French Court
Louis XV, the King of France, was Fargeon’s first client and bestowed him the honour of being an official Purveyor to the Court.
The Fargeon family kept this honour intact until the reign of Louis XVI thanks to the favours of Marie-Antoinette, known for her refined taste.
Fargeon Aîné gave Oriza its name, as a nod to the rice powder he used to make his powders and body unguents (Oriza Sativa is the Latin name of rice).
After the Revolution
The French Revolution and the Monarchy ended but the ancient Maison Fargeon remained and became a purveyor of perfumes to Emperor Napoléon Bonaparte and his wife, Empress Joséphine, as well as Emperor Napoleon III.
In1811, Mr. Louis Legrand became the sole owner of the Maison and set up the Parfumerie Oriza at 207, rue Saint-Honoré in Paris.
He managed the company for years and it bloomed under his rule.
Oriza thus became Oriza L. Legrand.
Antonin Raynaud, his partner, succeeded him in 1860.
Keen to perpetuate the prestige of this wealthy House, he set up the very first steam-powered perfume factory in Levallois-Perret.
The House of Oriza L. Legrand became the official and patented supplier of the greatest foreign Courts (Russia, Italy, England) and purveyor of perfumes to the French Court until Napoleon III.
Parfumerie Oriza
Antonin Raynaud gave Oriza L. Legrand its finest hours by opening the Parfumerie Oriza, which would change the history of French perfumery.
In1879a new shop opened on 9, Bd de la Madeleine.
Innovations
During this second half of the 19th century, the Oriza L. Legrand factory was an economic and social model of its kind and at centre-stage in the rise of the modern perfume industry.
Parfumerie Oriza became one of the first to develop a true range of cosmetic products scented with the house’s very own fragrances.
In1887the world's very first solid perfume was created at the Levallois-Perret factory.
A true innovation and scientific feat, this invention - patented by Oriza L. Legrand - developed by Antonin Raynaud was called Essence Oriza Solidifiée. The perfume concretes were enclosed in ivory, crystal and pencil-shaped sheathes.
The refinement of the fragrances of Maison Oriza L. Legrand's was only matched by the elegance and prestige of their flacons made of Baccarat crystal.
In the spring of 1890, Antonin Raynaud opened a prestigious boutique at 11, place de la Madeleine.
The elegant women of Paris came in numbers and Parfumerie Oriza L. Legrand enjoyed an immense popularity in France and even more so abroad.
Expositions Universelles
With its reputation for excellence extending beyond the French borders, Oriza L. Legrand took part in the World Fairs organised in France and around the world.
The most honoured distinctions rewarded the superior quality of its creations, thus confirming the privileged place that Oriza L. Legrand occupied in the luxury perfumery.
The1900Paris World's Fair rewarded two centuries of industrial know-how and innovation by awarding its Grand Prix to Oriza L. Legrand, which entered the new century in style.
Its creativity, its avant-garde vision and the incredible quality of its compositions enabled Oriza L. Legrand to be considered for almost three centuries as one of the most prestigious perfume houses in history.
Today...
Heritage
The history of Oriza L. Legrand now continues under the leadership of two independent entrepreneurs, Hugo Lambert & Franck Belaiche-Bonniot, who are passionate about the history of French perfumery. Together, after years of historical research, they aim to bring back to life the most beautiful creations of the House.
The rebirth of Oriza L. Legrand has been made with the help of French artisans and family-owned businesses, respecting the tradition of Master Perfumers and the use of the finest raw materials.
Enter now the history of the prestigious Maison Oriza L. Legrand...
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